Home / Event Producers

Free photos your families will talk about

We cover your event from first routine to final awards and give every photo to your athletes at no cost. You get a better event experience and a full library for your marketing.

Continuing our partnership

For over 15 years, Action Moments has been the photography partner with the International Cheerleading Union and with The Cheerleading WORLDS and The Dance WORLDS. In 2027 we continue both partnerships: at The Cheerleading Worlds and The Dance Worlds, and at the ICU’s Junior World & World Cheerleading Championships, IASF Worlds and the International Cheerleading Cup.

Why it works

What your event gets

Free for every family

No paywall, no order forms. Free photos become part of the reason teams choose your event.

Live upload

Web-ready photos go online within hours of each performance, pending host provided internet. Full resolution follows within 24 hours.

Every team, every routine

Competition floor and awards coverage across all divisions, cheer and dance.

Marketing rights

You get access to every photo with shared copyright ownership, ready for social, sponsors and next year’s flyers.

Studio photos add-on

Add an on-site studio for team and individual portraits.

Staff on three continents

We’re based in Tennessee, with staff on three continents, and cover events across the US and internationally.

Our process

How a partnership runs

Plan
Share your dates, venue and schedule. We set coverage and staffing for your team count.
Shoot and upload
We photograph every team and upload during the event so families can share right away.
Deliver
You and your coaches get the galleries, and your marketing team gets the full library.

Producers we work with

CheerBrandz
ICC

CheerBrandz · Global Dance & Cheer Games

Ten years with CheerBrandz

For more than ten years, CheerBrandz has worked with Action Moments for our event photography. Their ability to upload photos for near-instant viewing is a game-changer for our customers.

Kimberley RamsayOwner and Founder, CheerBrandz

Collage of the Global Games opening ceremonies: teams parading with flags, fire dancers and a cheering crowd — **Off the mat:** the Global Games opening ceremonies. We capture the memories around the competition, not just the routines.

Visit the Global Games website

Global Games · On the mat, photo 1 — Global Games · On the mat

Global Games · On the mat, photo 2 — Global Games · On the mat

ICU · International Cheer Union

ICU Worlds 2026

Our coverage of the ICU World Championships. We’ve partnered with the ICU for over 15 years, and in 2027 we continue at the ICU Junior World & World Cheerleading Championships, IASF Worlds and the International Cheerleading Cup.